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Need help-Trying to get my BBQ sauce in supermarket chain

 
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G's BBQ
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Joined: 13 Sep 2006
Posts: 1641
Location: NV

PostPosted: Thu Feb 08 07 9:15 am    Post subject: Need help-Trying to get my BBQ sauce in supermarket chain Reply with quote

Bottling, insurance and UPC code are done with.

For those of you who have your sauce in a supermarket:
What profit margin are they looking for?

I have a market thats interested but I have no idea what to charge them. I do have a retail price in mind tho...

Can anyone help or point me in the right direction...

Thanks
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SoEzzy
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Joined: 13 Oct 2006
Posts: 13183
Location: SLC, UT

PostPosted: Thu Feb 08 07 9:50 am    Post subject: Reply with quote

That all depends on what sort of place it is, and the margin between your costs, and what you feel is a good price point for their sales.

Most supermarkets like to be in the 25 - 27 % profit per item on general sale, some things they are making more than that on, but there is very little they are willing to make less than that on.

So if you know the price point you have in mind to have them sold at, you can work backwards to the wholesale price, ofcourse you might need to consult with their buyer to se what they are looking for, as if you go too high they may not want to buy from you.
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G's BBQ
BBQ Super Pro


Joined: 13 Sep 2006
Posts: 1641
Location: NV

PostPosted: Thu Feb 08 07 10:39 am    Post subject: Reply with quote

SoEzzy wrote:


So if you know the price point you have in mind to have them sold at, you can work backwards to the wholesale price, ofcourse you might need to consult with their buyer to se what they are looking for, as if you go too high they may not want to buy from you.


Thats exactly the info I need as thats the way I was going to handle it...

thanks

any other info is appreciated
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BBQMAN
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Joined: 13 Jun 2005
Posts: 15474
Location: Florida

PostPosted: Thu Feb 08 07 8:37 pm    Post subject: Reply with quote

Lots of the bigger chains will make you pay to stock thier shelves, then send you the profit from sales.

My spice providers have had the opportunity to get thier products in Super-Targets, and boy did they have to jump thru some hoops to make it happen. Then came the cost of shipping pallets of the product at thier expense. It has worked out well though, I think the last order was for 30,000 plus spice jars! Very Happy

Keep us posted Gordon!
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DawgPhan
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Joined: 12 May 2005
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PostPosted: Thu Feb 08 07 11:46 pm    Post subject: Reply with quote

I know that whole foods looks for around 40% markup on products...good luck getting your sauce into stores...i know that it has been difficult for us...sending out lots of samples and not really hearing anything back...
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G's BBQ
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Joined: 13 Sep 2006
Posts: 1641
Location: NV

PostPosted: Fri Feb 09 07 1:31 am    Post subject: Reply with quote

Thanks guys for the info. I do have an in at this place as my Aunt knows the owner and buyer very well. It is like a Whole foods market. 3 stores and very popular-slight upscale...

I'll keep ya posted...
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